This advertising business satire was the second
movie from the Hudson-Day partnership.
Advertising account executive Carol Templeton is infuriated by the
immoral [but lucrative] tactics adopted by rival firm exec Jerry
Webster. The pair become tangled in a hilarious farce centred around
the bogus product "VIP". The scam is devised by Webster who
eventually masquerades as the inventor to acquaint himself
with Ms. Templeton.
The deftness and wit of the Oscar nominated
screenplay makes this film an absolute winner and one of Doris Day's best
romantic-comedies!